Nike Shoes:presents new store formula for women

Nike Shoes targets women: the shoe manufacturer wants to double down on female “sneakerheads”, fans of sports shoes, hoping to nearly double its turnover with women by 2020.

 Target: 11 billion dollars in turnover for women’s items
Sneaker brand Nike aims to sell 11 billion dollars’ worth (9 billion euro) of its women-focused products by 2020: that is nearly double of what it sells now (6.6 billion dollar – 5 billion euro). The women’s division is growing at a faster pace than the overall market, which has prompted Nike to create more exclusive products and launch a female-focused store formula.

The market for women’s sporting shoes grew 5 % in 2017, considerably more than the 2 % growth for the overall sporting shoes industry. Competitors like Adidas and Zappos already tapped into that trend, with exclusive collections and collaborations with female designers and celebrities as a result.

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