TOMS Shoes Opening Flagship NYC Store on Elizabeth Street

toms-elizabeth-street
National fashion brands continue their eastward quest through the gold coast of Little Italy. Side by side with the “it-costs-a-month’s-rent- to-shop” indie boutiques. The latest to snatch up valuable retail property here is TOMS. It appears the slip-on shoe brand recently signed a lease at 264 Elizabeth Street.
This is a first for TOMS in the New York City market. Its gear – shoes and eyewear – was previously available solely online and via other established retailers. The Elizabeth Street store is therefore a flagship. It’ll be the third nationwide store for the brand, behind Venice, California and Austin. If these other locations are any indication, expect a cafe component as well.
TOMS was founded in 2006. It operates a one-for-one model, meaning for every shoe sold, a fresh pair is donated to a person in need. Warby Parker has a similar arrangement, as well.
The recent history at 264 Elizabeth is marked by a jump from restaurant to retail. Jo’s opened in 2009 but closed after a few years in business. The store has been vacant ever since.

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