Do Toms Shoes Really Help People?
When Toms—a company that, for every pair of shoes you buy, gives a pair to someone in the developing world—was founded in 2006, shoe hoarders rejoiced: A robust collection of kicks was no longer reason for your friends to compare you to a certain Filipina dictator—oh, no! A pile of Toms canvas sneakers and wedge heels actually added to your do-gooder cred. According to its website , by September 2010 Toms had given away more than a million shoes. Toms has since expanded; in addition to shoes it now sells glasses under the same model. Toms isn't the only company founded on the "buy one, give one" model of business. For every watch you buy through WeWood , a tree is planted. Smile Squared sells and donates toothbrushes. So do these companies work? I asked a few aid experts to weigh in. Greg Adams, an expert on aid effectiveness with Oxfam, told me that any sort of in-kind donation—whether it's through a buy-one-give-one program or not—can be ...